of the Alliance for Gray Market and Counterfeit Abatement
Chris LaChapelle, Interim
Chris La Chapelle was elected
to AGMA's board in October 2008 and has been an
active member since 2005.
La Chapelle is currently
Director of Business Operations for QLogic Corporation
in Aliso Viejo, California. In this role he is
responsible for Global Pricing, Forecasting and
Contract Negotiations. He also monitors Supply
Chain and Sales Channels to detect and eliminate
Counterfeit and Gray Market activity.
Chris is an industry veteran
with more than 25 years of experience in diverse
roles within the Information Technology sector.
His career spans positions in Operations, Engineering
and Marketing. Prior to QLogic, he held management
positions at Quantum and Unysis.
La Chapelle holds Bachelor
of Science and Master of Business Adminstration
degrees from San Diego State University.
Ram Manchi was elected AGMA's President in July
of 2007. As President, Manchi was responsible
for driving AGMA's goal to mitigate the gray marketing
and counterfeiting of technology products around
the globe. Manchi led the organization in
increasing awareness and visibility of the issues
surrounding gray market and counterfeit. Manchi
facilitated AGMA's growth and helped foster the
exchange of best practices and successes between
members, solution vendors and the community. He
also helped to further develop and build partnerships
with government entities and spearhead development
of industry whitepapers and reports driven by
Manchi was elected to the AGMA Board in 2004
and previously served as its Vice President. Manchi
has been an active member of AGMA and a strong
advocate of the AGMA mission over the past years.
Until recently, Manchi was Director, Global Business
Controls, Customer Advocacy Finance at Cisco Systems,
leading Cisco's customer advocacy business controls
organization. His areas of focus included
containment of unauthorized service usage, compliance
initiatives and introducing and ensuring best
practices in Cisco service access and usage. Manchi
has extensive knowledge on the topics of service
abuse, gray markets, export compliance and the
impact of unauthorized product on business and
their customers. Manchi has over twenty
years of diversified global corporate experience.
Manchi's work experience includes several business
areas including business development, supply-chain
management and marketing. Prior to Cisco,
Manchi worked several years at AT&T and Lucent.
Manchi also served on the Board and is Treasurer
of One World Children's Fund, a non-profit organization
to serve underprivileged and orphans worldwide.
Marie Elizabeth Myers,
Marie Myers was instrumental in the formation
of AGMA, the first technology industry association
to address gray marketing of which HP is a founding
A global executive with over 12 years
of experience in international business, Myers
is Hewlett Packard’s Vice President of Internal
Audit, Finance and is responsible for the global
internal audit department, managing key relationships
with internal and external auditors.
Myers served as Director of Internal Audit and
in a prior role, was the Director of Finance,
Worldwide Sales and Services, where she led Compaqs
initiative to address global gray market issues.
Myers was responsible for worldwide audits of
distribution channels and developing global business
practices and strategies to prevent the diversion
of Compaq branded products. Prior to joining
Compaq, Myers held several management positions
in Australia for the Department of Trade and Industry
Myers has a Master of Business Administration
from the University of St. Thomas in Houston,
TX and graduated from the University of Queensland,
Brisbane, Australia with a Bachelors of Economics
and a Bachelor of Arts degree.
PR Committee Member, Operations Committee Member,
Education and Awareness Program Committee Chair
Peter Hlavnicka joined AGMA in 2004 while working
at Nortel and served previously as AGMA Board
of Director and Officer (Treasurer) and PR Committe
Chair. He is a recognized brand protection subject
matter expert, widely quoted in media, author
of number of contributed articles on global brand
Peter is the Director, Compliance for Dolby Americas.
He has over 20 years of experience in hi-tech
industry in various leadership roles. He is a
high impact, customer centric executive with depth
experience in intellectual property rights protection,
business development, licensing, negotiating,
pricing, contracts - at global levels. Peter has
a reputation for driving results and fostering
global teams. Before joining Dolby in 2010, he
founded and led the global brand protection program
at Nortel Networks and turned around the declining
Nortel Enterprise global patent and technology
Peter holds an MBA from the University of Western
Ontario, Richard Ivey School of Business, as well
as MSc. in Cybernetics and Artificial Intelligence
from Technical University Kosice, Slovak Republic.
Events Committee Chair, and Operations Committee
Jim Vanlandingham was elected as AGMA's Secretary
in November 2008 and has been an active member
Vanlandingham is currently Worldwide Channel
Compliance Manager for Hitachi Global Storage
Technologies in San Jose, California. He
is responsible for channel partner compliance
audits, gray market policy and investigations,
and related processes.
Jim has more than 25 years experience in the
IT industry. Prior to Hitachi Global Storage
Technologies, he worked in numerous business units
across North America for IBM in the areas of Internal
Audit, Financial and Business Planning, Pricing,
and Sales Operations.
Vanlandingham has a Bachelor of Arts degree from
the University of Missouri and an MBA from the
University of Southern California.
Events Committee Member, Operations Committee
Member, Education and Awareness Program Committee
Vivian Vassallo is the Senior Director of Global
Compliance and is responsible for the development
and execution of Dolby's worldwide Brand Protection
and Licensing Compliance programs. Prior to Dolby,
Vassallo was the Business Compliance Manager at
3Com Corporation. In this role, she lead a cross
functional team addressing Gray Market and Anti
counterfeiting efforts. Vivian is currently serving
a second term as the AGMATreasurer.
Vassallo has over 18 years experience in global
channel sales, marketing and compliance with expertise
in analyzing and negotiating complex business
issues, resolving disputes and developing policies
to meet corporate business compliance and brand
protection enforcement goals.
Affiliations & Membership Committee Member
Franziska Hanreich has rejoined the AGMA board
as the Seagate Representative in January 2008;
she previously served on AGMA's board from 2005-2006
as a representative of Maxtor Corporation.
Hanreich was recently appointed Director of Global
Marketing Integrity by Seagate. Her responsibilities
include developing practices and strategies for
the continued mitigation of product diversions.
Franziska joined Seagate with more than 25 years
experience in the storage industry, including
10 years at Maxtor. While at Maxtor, Hanreich
has also served as Director of Sales & Marketing
- Business Planning, responsible for managing
worldwide desktop pricing and demand forecasting,
as well as Director of Corporate Financial Planning.
Prior to Maxtor, Hanreich has also held executive
& management positions with Storage Tek (now
Sun Microsystems) and JD Edwards (now Oracle).
Hanreich has a Master of Business Administration
and a Bachelor of Arts degree, both from the University
of Colorado in Boulder, Colorado.
Affiliations & Membership Committee Chair
Phyllis Massey was elected to the board in 2007
and represents HP. Massey is a founding
member of AGMA and has participated in several
AGMA projects since the inception of AGMA in 2001.
Massey is the Manager of HPs Brand Protection
Team, and is responsible for the development and
execution of Hewlett-Packards global gray
market mitigation strategy, managing a worldwide
team. This includes the development of global
business practices and policies to prevent the
diversion of HP branded products, and tracking
the success of the strategy. She joined
the team in 1999 and has provided its leadership
for the last 5 years before and after the HP and
Prior to the merger between HP and Compaq, Massey
held several positions in the North America region
in Human Resources and Channel Marketing. Massey
has a broad educational and business background
with over 30 years of experience in sales, marketing
and brand protection management.
Massey has an MBA from the University of Southern
California in New Venture Management, and has
worked for such corporations as Toshiba and Frigidaire.
Public Relations Committee Member
STim Holland was elected
to the board in 2009 and represents EMC. Tim is
the Director of Global Investigations for EMC
and is responsibilities include brand and intellectual
property protection. He has been with EMC for
the last eleven years in various security and
investigative management roles. Prior to EMC,
Tim was a managing director for Pinkerton Consulting
and Investigations in Boston, MA as well law enforcement.
Tim is an honors graduate of Northeastern University
with BS in Criminal Justice. He is also a member
of High Technology Crime Investigation Association
||Scott Olsen, Government
Affairs Committee Chairman
Scott Olsen is currently
Manager, Market Integrity - Legal Compliance Organization
for Oracle where he is responsible for global
market integrity focusing on proactive and reactive
measures to stop counterfeiting, gray market fraud,
and service abuse. He oversees Oracle's training
programs, internet monitoring, and global consequences
guide as they relate to violations of channel
programs and supply chain issues.
Scott has been with Sun Microsystems for over
ten years prior to the acquisition by Oracle,
and while with Sun has held the positions of Channel
Systems Engineering Manager, Federal Account Professional
Services Engagement Manager, and implemented Sun's
first effort to deploy a Partner Relationship
Management suite of tools and processes. Prior
to joining Sun, Scott held the positions of senior
intelligence analyst and computer analyst within
the U.S. Federal intelligence community. He also
is a trained Six Sigma Black Belt and was an adjunct
faculty member of The National Cryptologic School.
Scott received his BS from
the University of Utah with a certificate in Criminology
and Corrections and a dual MA from Webster University
in Management and Computers.
Lorne Morris was elected
to AGMAs Board of Directors in January 2010.
Mr. Morris joined Juniper Networks in February
of 2008 as the Director of Global Compliance,
following a 27 year career at Hewlett-Packard.
He is responsible for the development and execution
of worldwide planning and risk mitigation strategies
which ensure all Juniper partners adhere to, and
comply with, contractual agreements. He chairs
the Worldwide Channel Compliance Steering Committee,
comprised of Juniper executive staff. During his
27-year career with HP, Lorne managed a diverse
number of organizations and functions in senior
leadership roles, spanning sales, marketing, supply
chain, sales operations and finance. Prior to
joining Juniper, Lorne was Director of U.S. Competitive
Strategy & Channels; Imaging and Printing
Group, where his responsibilities included the
design and implementation of competitive strategies
to combat emerging threats to HPs commanding
printer market leadership. He was also responsible
for all aspects of HPs Extended Partner
Programs. Previously, Lorne was the Global Sales
Director managing a team of business category
sales managers responsible for HPs largest
worldwide partner. As the North America Channel
Marketing Manager, he oversaw a team of 160 Marketing,
Finance and IT professionals and maintained responsibility
for a multi-million dollar marketing program budget.
In addition to his extensive HP experience, Lorne
is an active member of fraternal and philanthropic
organizations. These volunteer organizations raise
funds to provide free medical care for crippled
and burned children. He served for three years
as the President and Chairman of the Board of
Directors of the San Jose Youth Symphony, a non-profit
corporation dedicated to providing the youth of
San Joses culturally diverse community with
exceptional orchestral music education and performance
Lorne resides in Los Gatos, California.
Sally Nguyen, Director, Genuine & Secure,
Product Release & Security Services, Microsoft
Sally Nguyen has been with Microsoft since 1986.
Her roles have included International Contract
Negotiation as part of the Microsoft In House
Legal team, leader of the OEM Licensing and Programs
Development Group, Director of EMEA OEM Contracts,
Revenue Management and Systems (as part of Microsoft
Global Resourcing stationed in Dublin Ireland),
Director of OEM Program Management Office, and
since 2009 has served as the Director of Genuine
The Microsoft Genuine & Secure Group is
focused on researching, developing, and delivering
solutions, controls, program analysis, and consultative
services to protect Microsoft's IP in the marketplace,
both physical and digital. They strive to help
our customers and partners distinguish genuine
from counterfeit product, reduce Microsoft losses
from fraud, leakage, and theft, and provide the
details and forensic data required to allow LCA
and law enforcement to successfully take action
against thieves, counterfeiters, and pirates.
Ortiz , Director
Paul Ortiz is the head of Cisco Brand Protection.
Brand Protection's world-wide mission is to dismantle
counterfeit manufacturing, mitigate counterfeit
sales activity, influence and drive design of
anti-counterfeiting technologies, investigate
grey market abuse, supervise Cisco's sales channels
on brand-protection issues, and educate law enforcement
agencies on ways to identify and deter counterfeit
sales on a global basis. Paul joined AGMA's Board
of Directors in September of 2011.
Prior to leading Cisco Brand Protection, Paul
was the Director of Legal Services in Cisco's
Commercial Litigation Department. He was responsible
for Cisco's global commercial litigation and investigations
and also advised Cisco Brand Protection. Paul
has over sixteen years of experience as an attorney,
working both in the U.S. and internationally for
private corporations and governmental agencies.
His experience includes prosecuting more than
twenty trials for the United States, conducting
corporate investigations, advising NASD (now FINRA)
staff members on securities laws and regulations,
drafting legislative initiatives on various EU
proposals, negotiating international contracts,
and drafting software licenses.
In addition to his Cisco responsibilities, Paul
was appointed to the National Commission on the
BP Deepwater Horizon Oil Spill, established by
the President of the United States. He served
as Advisor to the Chief Counsel and was responsible
for conducting the investigation into the cause
of the BP Deepwater Horizon Oil Spill.hington
University in St. Louis.