AGMA Global
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Organization Profile AGMA is a non-profit organization comprised of leading high technology companies committed to addressing the global impact of intellectual property rights issues such as gray market fraud, parallel imports, counterfeiting, software piracy, warranty and service abuse and the protection of intellectual property in a digital format. AGMA was formed in 2001 by founding members Hewlett-Packard and Cisco Systems.

As an umbrella organization, whose members' combined annual revenues exceed $300 billion, our mission is to ensure the highest product quality standards, uphold customer satisfaction, protect brand integrity, improve standards for intellectual property enforcement, mitigate the counterfeiting of hi-tech products, and stem the unauthorized flow of goods into the gray market.

AGMA’s has the following four goals:

  • To educate the industry about the gray market and its impact. AGMA provides the best mitigation practices the industry can employ to reduce the unauthorized flow of products into the gray market and offers valuable resources to our membership to address the issues they face in their own distribution model.
  • To develop industry best practices to mitigate the counterfeiting of branded technology products with the goal to reduce the potential harm they cause to customers, authorized distribution partners, and the high tech industry.
  • To provide awareness of service fraud and warranty abuse, its enablers and impacts as well as sharing best practices in mitigating service, warranty, and other support abuse.
  • To raise awareness of and provide insights into the challenges associated with protecting IP in a digital format.
 
The AGMA program consists of educational initiatives, benchmark studies, formulation of non-binding industry guidelines, and, as appropriate, public policy advocacy in areas like law enforcement and customs.

AGMA Members

AGMA extends a personal invitation to high technology companies in the information technology, electronics, semiconductor manufacturing and telecommunications industries to join AGMA, a leading technology industry association. AGMA’s membership includes the following industry leaders: APC by Schneider Electric, Avaya, Cisco Systems, EMC, Hewlett-Packard, IBM, Juniper Networks, Microsoft, QLogic, Seagate and Western Digital Corporation.

Companies who are brand owner outside of the high technology industry are invited to join AGMA.  Membership includes Fitbit. 

Companies who provide goods, services or governmental and law enforcement to combat gray marketing, counterfeiting, service and warranty abuse, or any other related issues affecting the AGMA membership are invited to join AGMA. Membership Includes: Charles River & Associates, Deloitte & Touche, KPMG, PricewaterhouseCoopers, Sideman & Bancroft, LLP, Springut Law

AGMA Leadership

Sally Nguyen (Microsoft), President,. Director
Chris LaChapelle (QLogic), Vice President. Director
Sam Cerone (IBM), Secretary
Doug Abbott (Cisco), Treasurer, Director
Kasia Maciola (APC by Schneider Electric), Director
Marek Piergies (HPE), Director
Melissa Lau (Juniper), Director
Nivi Nityanand (Avaya), Director
Tim Holland (EMC2), Director
William Vinson (Seagate), Director
Marie Myers, President Emeritus
Ram Manchi, President Emeritus

AGMA Address
& Website
Alliance for Gray Market and Counterfeit Abatement
15466 Los Gatos Blvd.
#109-167
Los Gatos, CA  95032
Company Website:  www.agmaglobal.org
Contacts AGMA Contact:
Debbie Corr, Executive Director
AGMA Global
(252) 500-0123
debbie@agmaglobal.org

Our Mission

AGMA’s primary focus is on industry and public education, sharing and developing best practices to effectively hinder threats to intellectual property and render these activities more difficult, undesirable and unprofitable. AGMA’s role is to present members and the industry with strategic ideas for addressing key IP protection issues, and to introduce better controls or processes in mitigating threats to IP.

Membership in AGMA provides access to important programs, strategies and tools for combating gray marketing and counterfeiting of branded products, service and warranty fraud and protection of IP in a digital format.