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Welcome to the Alliance for Gray Market and Counterfeit Abatement (AGMA) resources page.

In this section you will find links to information relating to AGMA's four areas of expertise:  gray market diversion, anti-counterfeiting, warranty/service abuse and digital IP protection.  Check back often, as this section will be updated as new information is available.


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Our Mission

AGMA’s primary focus is on industry and public education, sharing and developing best practices to effectively hinder threats to intellectual property and render these activities more difficult, undesirable and unprofitable. AGMA’s role is to present members and the industry with strategic ideas for addressing key IP protection issues, and to introduce better controls or processes in mitigating threats to IP.

Membership in AGMA provides access to important programs, strategies and tools for combating gray marketing and counterfeiting of branded products, service and warranty fraud and protection of IP in a digital format.