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Elimination of Counterfeiting

Instituting Global Best Practices in Eliminating the Counterfeiting of Technology

Counterfeits are non-genuine goods that infringe on the intellectual property of rights holders. Counterfeiting is a deliberate intent to deceive buyers by copying and distributing goods bearing trademarks without authorization from trademark owners.

One in ten IT products sold may actually be counterfeit, and approximately $100 billion of global IT industry revenues are lost to counterfeiters annually (KPMG/AGMA) The term counterfeiting refers to activities associated with non-genuine products which violate intellectual property (IP) rights such as patents, technology, trademarks and copyrights. Counterfeiting can be defined as a deliberate attempt to deceive consumers by copying and marketing goods that bear a rights holder’s trademark, so that these goods appear to have been placed on the market by the rights holder.

Examples of counterfeits in the IT industry include:

Counterfeit goods generally fail to meet the full range of product specifications and performance standards, but may have the look and feel of the genuine article.

The problem is huge:

Our Mission

AGMA’s primary focus is on industry and public education, sharing and developing best practices to effectively hinder threats to intellectual property and render these activities more difficult, undesirable and unprofitable. AGMA’s role is to present members and the industry with strategic ideas for addressing key IP protection issues, and to introduce better controls or processes in mitigating threats to IP.

Membership in AGMA provides access to important programs, strategies and tools for combating gray marketing and counterfeiting of branded products, service and warranty fraud and protection of IP in a digital format.